Developing and executing marketing strategies is a vital aspect of any business and few books currently co..."> Developing and executing marketing strategies is a vital aspect of any business and few books currently co..."/>
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"Marketing strategy for the creative and cultural industries|

Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business type in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how create and execute succesful marketing plans for creative businesses and is useful for marketing students and practitioners.

Ketersediaan
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7041.1"
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
700.688 BON m
Penerbit
New York : Routledge.,
Deskripsi Fisik
xiii, 246 hlm.; 23,5 cm.
Bahasa
English
ISBN/ISSN
9781138913639
Klasifikasi
700688
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
1. Arts--Marketing. 2. Performing arts--Marketing.
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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