book

Superbrands: an Insight into more than 100 of Indonesia's Strongest Brands

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Indonesia with its massive population has a huge market place for branded goods and services. A superbrand offers these consumers significant emotional and physical advantages over its competitors which consumers want, recognize, and are willing to pay a premium for. Branding is about psychology not about marketing, PR, or sales strategy. It is about emotional benefit for consumers, not about making things so cheap they can't say no. It is about making someone walk the extra mile to find the product, not just making sure the product is everywhere.

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Ketersediaan

Informasi Detail

Judul Seri

Vol. 1

No. Panggil

346.04 Sup -

Penerbit

London : Superbrands., 2004

Deskripsi Fisik

223 Hal.: Ilus.; 35cm

Bahasa

English

ISBN/ISSN

962-86948-4-7

Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Brand

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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